Executive Development Programme in Museum Strategic Planning
-- ViewingNowThe Executive Development Programme in Museum Strategic Planning is a certificate course designed to provide learners with essential skills for career advancement in the museum industry. This program emphasizes the importance of strategic planning in museum management, covering key areas such as collection development, exhibition planning, education and public programming, and fundraising.
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⢠Museum Strategic Planning – an overview of the importance and process of strategic planning in the museum context.
⢠Stakeholder Engagement – understanding the needs and expectations of various stakeholders in the museum industry.
⢠Museum Mission and Vision – defining the museum's purpose and future direction.
⢠SWOT Analysis for Museums – identifying the museum's strengths, weaknesses, opportunities, and threats.
⢠Goal Setting and Objectives – establishing clear and measurable goals and objectives for the museum.
⢠Museum Marketing and Branding – strategies for promoting the museum and building a strong brand identity.
⢠Museum Financial Management – budgeting, financial planning, and resource allocation for museums.
⢠Museum Operations and Management – best practices for museum operations, including collection management, visitor services, and facilities management.
⢠Museum Evaluation and Assessment – methods for measuring the museum's performance and impact.
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