Professional Certificate in Advertising Technology Landscape
-- ViewingNowThe Professional Certificate in Advertising Technology Landscape is a comprehensive course that equips learners with essential skills for career advancement in the rapidly evolving advertising industry. This program focuses on the importance of understanding the advertising technology landscape and its impact on business growth and consumer engagement.
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⢠Understanding Advertising Technology
⢠Programmatic Advertising: Basics and Best Practices
⢠Ad Tech Ecosystem: Key Players and Platforms
⢠Data Management and Targeting in Ad Tech
⢠Ad Fraud and Viewability: Challenges and Solutions
⢠Cross-Device Tracking and Attribution
⢠Ad Technology Measurement and Analytics
⢠Ad Operations and Yield Management
⢠Legal and Ethical Considerations in Ad Tech
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