Advanced Certificate in LinkedIn Ads for Graphic Designers

• LinkedIn Ads Fundamentals: Understanding the basics of LinkedIn Ads, including terminology, ad formats, and campaign objectives. • Creating a LinkedIn Advertising Account: Setting up a LinkedIn Ads account, including billing information and campaign creation. • Designing for LinkedIn Ads: Best practices for designing LinkedIn ads, including image and text specifications, and design tips. • Targeting for LinkedIn Ads: Strategies for targeting LinkedIn ads, including audience targeting, location targeting, and retargeting. • LinkedIn Ads Bidding and Budgeting: Understanding the bidding and budgeting process for LinkedIn ads, including setting up bids, budgets, and bid strategies. • Analyzing LinkedIn Ads Performance: Techniques for analyzing the performance of LinkedIn ads, including using LinkedIn's reporting tools, and optimizing ads for better performance. • LinkedIn Lead Gen Forms: Setting up and optimizing LinkedIn Lead Gen Forms, including creating and testing lead gen forms. • LinkedIn Video Ads: Creating and optimizing LinkedIn video ads, including best practices for video length, format, and content. • LinkedIn Carousel Ads: Creating and optimizing LinkedIn Carousel Ads, including best practices for image and text placement, and storytelling techniques. • LinkedIn Audience Network: Understanding and utilizing the LinkedIn Audience Network, including targeting options and performance optimization.