Global Certificate in Ads Manager for Marketing Professionals
-- ViewingNowThe Global Certificate in Ads Manager for Marketing Professionals is a comprehensive course designed to empower marketing professionals with the essential skills needed to excel in today's digital advertising landscape. This course focuses on hands-on experience with Facebook's Ads Manager platform, a critical tool for reaching and engaging audiences across the globe.
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• Ads Manager Fundamentals: Understanding the Ads Manager platform, creating and managing ads campaigns, setting up target audiences, and managing ad budgets.
• Facebook Advertising: Creating and managing Facebook ads, understanding Facebook ad targeting options, optimizing ads for conversions, and measuring ad performance.
• Instagram Advertising: Setting up and managing Instagram ads, utilizing Instagram ad targeting options, and measuring ad performance.
• Google Ads: Creating and managing Google Search, Display, and Video ads, understanding bidding strategies, and optimizing ad campaigns.
• LinkedIn Advertising: Creating and managing LinkedIn ads, targeting options for B2B audiences, and measuring ad performance.
• Ad Copywriting and Design: Writing compelling ad copy, designing ad creatives, and A/B testing ad variations.
• Ad Campaign Optimization: Utilizing data and analytics to optimize ad campaigns for better performance, understanding attribution models, and implementing conversion tracking.
• Advertising Strategy: Developing a comprehensive advertising strategy, aligning ad campaigns with business goals, and measuring ROI.
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