Executive Development Programme Building Brand Equity through Endorsements
-- ViewingNowThe Executive Development Programme: Building Brand Equity through Endorsements is a certificate course that emphasizes the significance of brand endorsements in today's business landscape. This programme is designed to equip learners with the essential skills required to leverage endorsements to build and enhance brand equity, making it highly relevant in the industry.
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⢠Understanding Brand Equity: Defining brand equity, its importance, and the role of endorsements in building brand equity.
⢠Celebrity Endorsements: The impact of celebrity endorsements on brand equity, factors to consider when choosing a celebrity endorser, and case studies of successful celebrity endorsement campaigns.
⢠Influencer Marketing: The rise of influencer marketing, identifying relevant influencers, and measuring the impact of influencer marketing on brand equity.
⢠Brand Partnerships: Building strategic brand partnerships, co-branding, and affinity marketing to enhance brand equity.
⢠Customer Endorsements: Leveraging customer reviews, testimonials, and word-of-mouth marketing to build brand equity.
⢠Employee Endorsements: Harnessing the power of employee advocacy to build brand equity and reinforce brand values.
⢠Legal and Ethical Considerations: Navigating legal and ethical issues in endorsement deals, disclosure requirements, and avoiding endorsement pitfalls.
⢠Measurement and Evaluation: Establishing metrics to measure the impact of endorsements on brand equity, evaluating the ROI of endorsement campaigns, and refining strategies for continuous improvement.
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