Advanced Certificate in Polling and Public Opinion Research
-- ViewingNowThe Advanced Certificate in Polling and Public Opinion Research is a comprehensive course designed to equip learners with the essential skills required in the field of research and data analysis. This program emphasizes the importance of survey methodologies, questionnaire design, and data interpretation, providing a strong foundation for those interested in public opinion research or market analysis.
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⢠Advanced Statistical Analysis: In-depth study of statistical methods and techniques used in polling and public opinion research, such as regression analysis, multivariate analysis, and sample design.
⢠Survey Research Methods: Techniques for designing and implementing surveys, including questionnaire construction, sampling, and data collection methods.
⢠Data Interpretation: Analysis and interpretation of polling data, including understanding margins of error and statistical significance.
⢠Public Opinion Theory: Examination of the theories and concepts that underpin the study of public opinion, including agenda-setting, framing, and the spiral of silence.
⢠Political Polling: Study of the role of polling in political campaigns, including the use of polls in message development, targeting, and voter turnout.
⢠Corporate and Market Research: Application of polling and public opinion research techniques to market research and other business applications.
⢠Ethical Considerations: Examination of the ethical issues surrounding polling and public opinion research, including issues related to informed consent, confidentiality, and transparency.
⢠Emerging Trends in Polling: Study of new and emerging methods and technologies in polling, including online polling, social media analysis, and mobile data collection.
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