Executive Development Programme in Online Influence & Persuasion
-- ViewingNowThe Executive Development Programme in Online Influence & Persuasion is a certificate course designed to empower professionals with the skills to excel in the digital era. In an increasingly connected world, the ability to influence and persuade through online channels is critical for career advancement and business growth.
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⢠Fundamentals of Online Influence: Understanding the key concepts and theories of online influence and persuasion, including social proof, authority, and reciprocity.
⢠Building Online Presence: Developing a strong personal or professional brand online, including optimizing social media profiles and creating engaging content.
⢠Psychology of Persuasion: Exploring the psychological principles that underpin successful persuasion techniques, including cognitive biases and emotional triggers.
⢠Network Building and Engagement: Strategies for building and nurturing an online network, including engaging with followers and influencers.
⢠Content Marketing and Storytelling: Techniques for creating compelling and persuasive content, including storytelling and content marketing strategies.
⢠Measurement and Analytics: Tools and techniques for measuring the success of online influence campaigns, including social media analytics and web analytics.
⢠Ethics and Best Practices: Understanding the ethical considerations and best practices in online influence and persuasion, including transparency and disclosure.
⢠Case Studies and Real-World Examples: Analysis of successful online influence and persuasion campaigns, including key takeaways and lessons learned.
⢠Emerging Trends and Future Directions: Exploring the latest trends and future directions in online influence and persuasion, including artificial intelligence and virtual reality.
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