Professional Certificate in Fashion Marketing Fundamentals
-- ViewingNowThe Professional Certificate in Fashion Marketing Fundamentals is a comprehensive course that provides learners with a solid foundation in the essentials of fashion marketing. This program emphasizes the importance of understanding consumer behavior, market trends, and branding strategies in the highly competitive fashion industry.
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GBP £ 140
GBP £ 202
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⢠Fashion Industry Overview: An introduction to the global fashion market, its size, and growth. Understanding the key players, trends, and challenges in the industry.
⢠Consumer Behavior in Fashion: Exploring the psychology of fashion consumers, their buying behavior, and fashion trends. The role of demographics, culture, and social media in shaping consumer preferences.
⢠Fashion Marketing Strategies: Developing marketing plans for fashion brands, including product positioning, pricing, and promotion strategies. Understanding the importance of branding and integrated marketing communications.
⢠Fashion Retail and E-commerce: Examining the retail landscape and the impact of e-commerce on fashion marketing. Understanding the role of physical and online stores in the customer journey.
⢠Fashion Events and Promotions: Learning about fashion shows, trade fairs, and other promotional events. How they are planned, executed, and measured for success.
⢠Visual Merchandising and Store Design: The principles of visual merchandising, window displays, and store layout. The role of store design in creating a brand experience and influencing customer behavior.
⢠Fashion Advertising and Public Relations: Exploring the various advertising channels and public relations strategies used in fashion marketing. Understanding the importance of creating engaging content and building relationships with influencers and media.
⢠Fashion Analytics and Data-driven Marketing: Using data to inform fashion marketing decisions. Understanding the key performance indicators (KPIs) and metrics used to measure the success of fashion marketing campaigns.
⢠Sustainable and Ethical Fashion Marketing: Examining the role of sustainability and ethics in fashion marketing. Understanding the challenges and opportunities in promoting sustainable and ethical fashion practices.
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