Professional Certificate in Behavioral Economics for Mobile UX
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⢠Introduction to Behavioral Economics: Understanding the key principles and concepts of behavioral economics and how they apply to mobile UX design. ⢠Heuristics in Mobile UX Design: Exploring the most common heuristics used in mobile UX design and how to apply them to improve user engagement. ⢠Behavioral Biases in Mobile UX: Identifying and addressing common behavioral biases that affect mobile user behavior and decision-making. ⢠Mobile UX Design Patterns: Examining popular mobile UX design patterns and their impact on user behavior. ⢠Persuasive Design Techniques: Learning persuasive design techniques that encourage users to take desired actions in mobile apps. ⢠User Research Methods for Behavioral Economics: Understanding user research methods and how to apply them to uncover insights about user behavior in mobile UX. ⢠Prototyping and Testing for Behavioral Economics: Learning how to prototype and test mobile UX designs that incorporate behavioral economics principles. ⢠Ethics in Behavioral Economics for Mobile UX: Examining the ethical considerations of using behavioral economics in mobile UX design. ⢠Case Studies in Behavioral Economics for Mobile UX: Reviewing real-world case studies that demonstrate the impact of behavioral economics on mobile UX design.
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