Certificate in Customer-Centric Product Development & Innovation
-- ViewingNowCertificate in Customer-Centric Product Development & Innovation: This course highlights the importance of a customer-centric approach in product development and innovation. In an era where customer experience is crucial, learners will gain essential skills to create products that meet and exceed customer expectations.
2,270+
Students enrolled
GBP £ 140
GBP £ 202
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⢠Understanding Customer-Centric Product Development: This unit will cover the basics of customer-centric product development, including its importance and benefits. It will also discuss how to gather customer insights and use them to drive product innovation. ⢠Customer Segmentation and Personas: This unit will cover the concepts of customer segmentation and personas. Participants will learn how to identify and define their target customers, and how to create customer personas to guide product development. ⢠Idea Generation and Brainstorming: This unit will focus on methods and techniques for generating and capturing new product ideas. Participants will learn how to conduct effective brainstorming sessions and how to evaluate and prioritize ideas. ⢠Design Thinking for Product Innovation: This unit will introduce the design thinking process and how it can be applied to product development. Participants will learn how to empathize with customers, define customer problems, ideate solutions, and prototype and test their ideas. ⢠Agile Product Development: This unit will cover the principles and practices of agile product development. Participants will learn how to work in cross-functional teams, how to plan and prioritize work, and how to continuously deliver value to customers. ⢠Customer Experience (CX) Design: This unit will focus on the importance of customer experience (CX) in product development. Participants will learn how to design products that provide a seamless and delightful customer experience, from discovery to purchase and beyond. ⢠Prototyping and Testing: This unit will cover the importance of prototyping and testing in product development. Participants will learn how to create prototypes, how to test them with customers, and how to use feedback to iterate and improve their products. ⢠Metrics and Analytics for Product Development: This unit will introduce participants to the metrics and analytics used in product development. Participants will learn how to measure product success, how to use data to make informed decisions, and how to track and analyze customer behavior. ⢠Roadmapping and Planning: This unit will focus on the importance of roadmapping and planning in product development. Participants will learn how to create a product roadmap, how to plan and prioritize work, and how to communicate their plans to stakeholders.
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