Certificate in Content Analytics for Marketing Professionals

• Unit 1: Introduction to Content Analytics – Understanding the basics of content analytics, its importance in marketing, and how it contributes to data-driven decision making.
• Unit 2: Data Collection Methods – Exploring various data collection techniques, including website analytics tools, social media analytics, and customer feedback surveys.
• Unit 3: Metrics and KPIs for Content Performance – Defining key performance indicators (KPIs) for measuring content success, such as engagement, conversion, and retention rates.
• Unit 4: Content Auditing – Performing content audits to assess the effectiveness of existing content, identify gaps, and optimize for better performance.
• Unit 5: Data Analysis & Insights – Interpreting collected data to derive actionable insights, identifying trends, and making data-driven decisions for content strategy.
• Unit 6: Content Personalization & Segmentation – Utilizing analytics to segment audiences and deliver personalized content experiences, improving engagement and conversion rates.
• Unit 7: Content Attribution Modeling – Understanding the customer journey and attributing content's role in conversions, enabling better resource allocation and optimization.
• Unit 8: A/B Testing & Experimentation – Implementing A/B testing and experimentation to optimize content performance, headlines, calls-to-action, and other elements.
• Unit 9: Content Strategy & Planning Based on Analytics – Developing data-driven content strategies and plans, aligning them with business goals and target audience needs.
• Unit 10: Visualizing & Communicating Data – Presenting data and insights effectively to stakeholders, using data visualization tools and storytelling techniques.