Executive Development Programme in Mobile Business & Marketing

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The Executive Development Programme in Mobile Business & Marketing is a certificate course designed to empower professionals with essential skills in the rapidly evolving mobile industry. With the increasing reliance on mobile technologies, there is a growing demand for experts who can leverage mobile platforms for business growth and marketing.

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This course is important for professionals seeking to advance their careers in marketing, sales, product management, and digital transformation. It provides in-depth knowledge of mobile business strategies, marketing techniques, and customer engagement tactics. Learners will gain a comprehensive understanding of the mobile ecosystem, its trends, and its impact on business. Equipped with these skills, learners can drive mobile initiatives in their organizations, create effective mobile marketing campaigns, and make informed decisions about mobile investments. The course is a stepping stone for career advancement in a mobile-first world, enabling professionals to stay ahead in the competitive market.

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주 2-3시간

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과정 세부사항

• Mobile Business Fundamentals: Understanding the mobile landscape, mobile technologies, and their impact on business

• Mobile Marketing Strategy: Developing a comprehensive mobile marketing strategy, including segmentation, targeting, and positioning

• Mobile Marketing Channels: Exploring various mobile marketing channels such as SMS, MMS, mobile apps, mobile web, and mobile ads

• Mobile Analytics: Measuring and analyzing mobile marketing campaigns, user behavior, and performance metrics

• Mobile Customer Engagement: Building and maintaining customer relationships through mobile, including mobile loyalty programs and personalization

• Mobile Commerce: Leveraging mobile for e-commerce, m-commerce, and mobile payments

• Mobile Innovation: Exploring emerging mobile technologies and trends, such as augmented reality, virtual reality, and artificial intelligence, and how they can be used in business and marketing

• Mobile Security: Understanding mobile security risks and best practices for protecting mobile data and devices

• Mobile Ethics: Examining ethical considerations in mobile business and marketing, including privacy, consent, and transparency

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