Global Certificate in Advertising IP in the Digital Age
-- ViewingNowThe Global Certificate in Advertising IP in the Digital Age is a comprehensive course designed to empower professionals with the knowledge and skills necessary to thrive in today's dynamic digital advertising landscape. This course is critical for anyone seeking to understand the complexities of intellectual property (IP) in digital advertising, including legal and ethical considerations.
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⢠Digital Advertising Fundamentals: Understanding the basics of digital advertising, including display, search, social, and video advertising.
⢠Programmatic Advertising: Learning about programmatic advertising, real-time bidding, and the use of data and technology to automate media buying.
⢠Cross-Channel Advertising Strategy: Exploring how to create an integrated advertising strategy across multiple channels to reach and engage with audiences.
⢠Data-Driven Advertising: Understanding how to use data to inform advertising decisions, including targeting, measurement, and optimization.
⢠Advertising Technology: Learning about the technology that powers digital advertising, including ad servers, demand-side platforms, and data management platforms.
⢠Mobile Advertising: Exploring the unique opportunities and challenges of mobile advertising, including in-app, mobile web, and location-based advertising.
⢠Social Media Advertising: Understanding how to create and execute effective social media advertising campaigns, including paid and organic strategies.
⢠Video Advertising: Learning about the different types of video advertising, including pre-roll, mid-roll, and sponsored content.
⢠Ad Fraud and Brand Safety: Understanding the risks of ad fraud and brand safety and how to protect against them.
Note: The above list of units is not exhaustive and can be modified or expanded based on the specific needs and goals of the course.
The primary keyword is "digital advertising" and the secondary keywords are "programmatic advertising", "cross-channel advertising strategy", "data-driven advertising", "advertising technology", "mobile advertising", "social media advertising", "video advertising", and "ad fraud and brand safety".
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