Executive Development Programme in SEM for Top Coaches
-- ViewingNowExecutive Development Programme in SEM for Top Coaches: A Comprehensive Certificate Course. In the ever-evolving world of sports, the demand for skilled and knowledgeable coaches is at an all-time high.
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⢠Strategic Marketing for Executives: Understanding the primary role of marketing in executive decision-making and how to develop a strategic marketing plan for business growth. ⢠SEM Fundamentals: An overview of Search Engine Marketing (SEM), including its benefits, best practices, and how it differs from other digital marketing strategies. ⢠Keyword Research and Analysis: Techniques for conducting keyword research, selecting the right keywords, and analyzing their performance for optimal SEM results. ⢠Ad Copywriting and Design: Crafting compelling ad copy, designing effective ad creatives, and aligning them with the overall brand strategy for better engagement. ⢠SEM Campaign Management: Setting up, managing, and optimizing SEM campaigns for maximum ROI, including bid management, ad scheduling, and targeting options. ⢠PPC Metrics and Analytics: Measuring and analyzing SEM campaign performance through key metrics, such as click-through rates, conversion rates, and cost per acquisition. ⢠Attribution Modeling: Understanding the customer journey and attributing conversions to the appropriate marketing channels, including SEM. ⢠Mobile and Local SEM: Strategies for mobile and local search, including targeting and bidding strategies, ad copy and creative optimization, and landing page optimization. ⢠Advanced SEM Techniques: Exploring advanced SEM techniques, such as remarketing, audience targeting, and automation, to drive business growth.
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