Global Certificate in Strategic Communication in Crisis
-- ViewingNowThe Global Certificate in Strategic Communication in Crisis course is a vital program designed to empower communication professionals in managing complex crises. With the ever-increasing demand for skilled communicators who can handle high-stress situations, this course provides learners with essential skills for career advancement.
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⢠Crisis Communication Fundamentals: Understanding the importance of strategic communication during a crisis, including the role of public relations and reputation management.
⢠Risk Assessment and Crisis Planning: Identifying potential crises and developing a communication plan to address them, including the development of key messages and spokespeople.
⢠Media Relations in Crisis: Working with the media during a crisis, including building relationships with journalists, handling press conferences and managing social media.
⢠Crisis Communication and Stakeholder Engagement: Engaging with key stakeholders during a crisis, including employees, customers, and regulators.
⢠Ethical Considerations in Crisis Communication: Understanding the ethical considerations that arise during a crisis, including transparency, honesty, and accountability.
⢠Crisis Communication Case Studies: Examining real-world examples of successful and unsuccessful crisis communication strategies.
⢠Crisis Communication Training and Exercises: Developing and delivering training programs and exercises to prepare for a crisis.
⢠Crisis Communication Evaluation and Continuous Improvement: Measuring the effectiveness of crisis communication efforts and making continuous improvements to the communication plan.
Please note that the above units are just an example and the actual course content and structure may vary based on the institution or organization providing the course.
Also, as a professional course content writer, I would recommend to include additional units, such as:
- Psychology of Crisis Communication: Understanding the psychological aspects of crisis communication and how to effectively communicate during high-stress situations.
- Crisis Communication Technology: Utilizing technology, such as social media and digital platforms, to effectively communicate during a crisis and monitor the situation in real-time.
These units can provide a
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