Executive Development Programme in Efficient PR Communication
-- ViewingNowThe Executive Development Programme in Efficient PR Communication is a certificate course designed to enhance your strategic communication skills in today's dynamic business world. This program emphasizes the significance of PR in organizational success and equips learners with tools to create compelling narratives, manage crises, and build enduring relationships with diverse stakeholders.
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⢠Effective Communication Strategies: Understanding the principles of clear and concise communication, active listening, and effective messaging.
⢠Media Relations: Building relationships with media representatives, organizing press conferences, and handling media inquiries.
⢠Crisis Communication Management: Developing a crisis communication plan, managing crisis situations, and restoring reputation after a crisis.
⢠Stakeholder Management: Identifying key stakeholders, understanding their needs and expectations, and building strong relationships with them.
⢠Digital PR: Leveraging social media, blogs, and other digital channels for PR, and managing online reputation.
⢠Internal Communication: Developing and implementing effective internal communication strategies to engage and motivate employees.
⢠Measurement and Evaluation: Setting PR objectives, measuring results, and evaluating the effectiveness of PR campaigns.
⢠Ethical Considerations: Understanding the ethical considerations in PR, and developing a code of ethics for PR professionals.
⢠Cultural Intelligence: Developing cultural intelligence to effectively communicate with diverse audiences, and to manage cross-cultural PR challenges.
Note: The above list of units is not exhaustive and may vary depending on the organization's needs and goals.
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