Executive Development Programme in Retail Media Strategy & Execution
-- ViewingNowThe Executive Development Programme in Retail Media Strategy & Execution is a certificate course designed to empower professionals with the skills necessary to thrive in the rapidly evolving retail media landscape. This program emphasizes the importance of retail media and its impact on modern businesses, addressing industry demand for experts who can effectively develop and execute retail media strategies.
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⢠Retail Media Fundamentals: Understanding the retail media landscape, its importance, and how it differs from traditional media.
⢠Market Analysis for Retail Media: Identifying key market trends, consumer behavior, and competitive dynamics in retail media strategy.
⢠Data-Driven Retail Media: Utilizing data analytics and insights to optimize retail media campaigns and measure success.
⢠Retail Media Planning & Execution: Creating effective retail media plans, setting KPIs, and managing execution across channels.
⢠Programmatic Retail Media: Leveraging programmatic technologies to automate and optimize retail media buying and targeting.
⢠Cross-Channel Retail Media Strategy: Integrating retail media across various channels, including in-store, online, mobile, and social media.
⢠Brand Partnerships in Retail Media: Building and managing successful brand partnerships in the retail media ecosystem.
⢠Legal & Ethical Considerations in Retail Media: Understanding the legal and ethical implications of retail media strategy and execution.
⢠Emerging Trends in Retail Media: Exploring emerging trends, technologies, and innovations in retail media.
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