Executive Development Programme in Brand Design & Innovation Management
-- ViewingNowThe Executive Development Programme in Brand Design & Innovation Management is a certificate course that holds immense significance in today's business world. With the rapid evolution of markets and consumer behavior, there is an increasing demand for professionals who can create and manage strong brands, driving innovation and growth.
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⢠Brand Design Fundamentals: Understanding the basics of brand design, including brand identity, visual elements, and brand guidelines.
⢠Innovation Management: An overview of innovation management, including the innovation process, ideation, and implementation strategies.
⢠Design Thinking: Exploring design thinking methodologies and how they can be applied to brand design and innovation management.
⢠Brand Strategy: Developing a comprehensive brand strategy, including target audience identification, brand positioning, and messaging.
⢠Digital Brand Design: Understanding the unique considerations and best practices for digital brand design, including website design, social media, and digital marketing.
⢠Brand Analytics: Analyzing brand performance, including brand equity, customer perception, and market trends.
⢠Innovation Metrics: Measuring and evaluating innovation success, including innovation ROI, ideation metrics, and commercialization metrics.
⢠Brand Partnerships and Collaboration: Exploring the benefits and challenges of brand partnerships and collaborations, including co-branding, licensing, and sponsorships.
⢠Brand Sustainability and Social Responsibility: Understanding the role of brand sustainability and social responsibility in brand design and innovation management.
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