Professional Certificate in Mobile Ad Measurement Techniques
-- ViewingNowThe Professional Certificate in Mobile Ad Measurement Techniques is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly evolving mobile advertising industry. This certificate course focuses on the importance of mobile ad measurement techniques, which are critical for optimizing advertising campaigns, improving user engagement, and maximizing return on investment (ROI).
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⢠Mobile Ad Measurement Fundamentals: Understanding the basics of mobile ad measurement techniques, including key metrics, data collection methods, and attribution models.
⢠Mobile Ad Formats: Exploring various mobile ad formats such as banners, interstitials, native ads, video ads, and playable ads, and their respective measurement challenges and best practices.
⢠Mobile Ad Campaign Setup: Learning how to set up and configure mobile ad campaigns, including audience targeting, ad creative optimization, and bid management strategies.
⢠Mobile Ad Tracking and Analytics: Understanding the principles of mobile ad tracking and analytics, including event tracking, conversion tracking, and funnel analysis.
⢠Mobile Ad Fraud Detection and Prevention: Identifying and mitigating common mobile ad fraud schemes, such as click spam, bot traffic, and install hijacking.
⢠Mobile App Attribution: Delving into the complex world of mobile app attribution, including last-click vs. multi-touch attribution, fingerprinting, and cross-device tracking.
⢠Mobile Ad Measurement Tools: Getting hands-on experience with popular mobile ad measurement tools, such as Google Analytics, Adjust, AppsFlyer, and Branch.
⢠Mobile Ad Measurement Case Studies: Analyzing real-world mobile ad measurement case studies, including successes and failures, to derive insights and best practices.
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