Executive Development Programme in Media for Public Health Leaders
-- ViewingNowThe Executive Development Programme in Media for Public Health Leaders is a certificate course designed to empower healthcare professionals with essential media and communication skills. In an era where media plays a crucial role in shaping public health narratives, this programme is increasingly important.
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⢠Strategic Communication: Understanding the role of media in public health, developing communication strategies, and utilizing media channels to disseminate health information.
⢠Media Production: Learning the basics of video, audio, and graphic production to create engaging and informative media content for public health initiatives.
⢠Digital Marketing: Utilizing digital platforms and tools to reach and engage with target audiences, measure campaign performance, and optimize media strategies.
⢠Crisis Communication: Developing crisis communication plans, managing media relations during crises, and leveraging media to mitigate the impact of public health emergencies.
⢠Stakeholder Engagement: Building and maintaining relationships with key stakeholders, including policymakers, healthcare providers, and community leaders, to advance public health goals through media.
⢠Data Storytelling: Translating complex public health data into compelling narratives that resonate with media audiences and influence policy decisions.
⢠Media Advocacy: Using media to advocate for public health policies, mobilize resources, and build support for public health initiatives.
⢠Media Ethics: Understanding ethical considerations in media production and distribution, including privacy, consent, and cultural sensitivity.
⢠Monitoring and Evaluation: Measuring the impact of media campaigns, monitoring media coverage of public health issues, and evaluating the effectiveness of media strategies in achieving public health goals.
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