Executive Development Programme in Storytelling for Sales: Leading with Impact
-- ViewingNowThe Executive Development Programme in Storytelling for Sales is a certificate course designed to empower sales professionals with impactful storytelling skills. In an era where authentic connections are crucial, this programme teaches learners to craft compelling narratives that resonate with clients and drive sales growth.
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⢠Storytelling for Sales: An Introduction
⢠The Power of Storytelling in Business
⢠Understanding Your Audience: Personas and Empathy Mapping
⢠Creating Engaging Narratives: The Hero's Journey and Other Story Arcs
⢠Authenticity and Vulnerability in Business Storytelling
⢠Harnessing Emotion: The Role of Storytelling in Influencing Decision Makers
⢠Crafting a Compelling Brand Story
⢠Building Trust and Connection through Storytelling
⢠Measuring the Impact of Storytelling in Sales
⢠Best Practices and Case Studies in Storytelling for Sales
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