Professional Certificate in Fashion Market Segmentation and Brand Development
-- ViewingNowThe Professional Certificate in Fashion Market Segmentation and Brand Development is a comprehensive course designed to equip learners with essential skills for career advancement in the fashion industry. This course highlights the importance of market segmentation, consumer behavior, and brand development strategies, making it highly relevant in today's competitive fashion market.
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⢠Unit 1: Introduction to Fashion Market Segmentation
⢠Unit 2: Consumer Behavior and Psychographics in Fashion
⢠Unit 3: Demographics and Fashion Market Segmentation
⢠Unit 4: Geographic and Subculture Segmentation in Fashion
⢠Unit 5: Fashion Brand Positioning and Targeting
⢠Unit 6: Developing a Unique Selling Proposition (USP) for Fashion Brands
⢠Unit 7: Fashion Brand Identity and Visual Appeal
⢠Unit 8: Communicating Fashion Brands through Marketing Mix
⢠Unit 9: Customer Relationship Management (CRM) for Fashion Brands
⢠Unit 10: Measuring the Success of Fashion Brand Development
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