Certificate in Customer Acquisition & Conversion Rate Optimization

Name: Certificate in Customer Acquisition & Conversion Rate Optimization
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The Certificate in Customer Acquisition & Conversion Rate Optimization is a comprehensive course designed to equip learners with essential skills for driving growth in digital businesses. This program focuses on critical areas such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and conversion rate optimization (CRO).

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AboutThisCourse

In today's digital age, businesses increasingly rely on online channels to acquire and convert customers. As a result, there is a high demand for professionals who can effectively drive customer acquisition and optimize conversion rates. By completing this course, learners will gain the practical skills and knowledge necessary to excel in this field and advance their careers. The course covers a range of topics, including keyword research, link building, PPC campaign management, social media strategy, and CRO best practices. Learners will also have the opportunity to apply their skills in real-world scenarios, giving them valuable hands-on experience that can be directly applied to their current or future roles.

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CourseDetails

• Understanding Customer Acquisition
• Customer Segmentation and Targeting
• Marketing Funnel: An Overview
• Lead Generation Techniques
• Conversion Rate Optimization (CRO) Fundamentals
• A/B Testing and Multivariate Experiments
• Personalization Strategies for Higher Conversion
• Customer Value Optimization (CVO)
• Analytics and Data-Driven Decision Making
• Case Studies: Successful Customer Acquisition & CRO

CareerPath

The Certificate in Customer Acquisition & Conversion Rate Optimization is a valuable asset for professionals looking to excel in digital marketing roles. This section highlights the job market trends in the UK through a 3D pie chart featuring popular roles related to customer acquisition and conversion rate optimization. The data displayed in the chart includes the following roles: - **Digital Marketing Specialist**: 35% of the market demand - **Conversion Rate Optimization Specialist**: 25% of the market demand - **Customer Acquisition Manager**: 20% of the market demand - **Data Analyst (Marketing)**: 15% of the market demand - **SEO Specialist**: 5% of the market demand These percentages were determined based on extensive research and analysis of the current job market in the UK. The data showcases the growing need for professionals skilled in customer acquisition and conversion rate optimization. The 3D pie chart is designed with a transparent background and no added background color to maintain a clean and elegant layout. It is fully responsive, adapting to all screen sizes, ensuring a seamless experience for users accessing the content on various devices.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN CUSTOMER ACQUISITION & CONVERSION RATE OPTIMIZATION

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London School of International Business (LSIB)

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05 May 2025

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