Global Certificate in SEO & SEM Optimization

Name: Global Certificate in SEO & SEM Optimization
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The Global Certificate in SEO & SEM Optimization is a comprehensive course that equips learners with the essential skills required to excel in digital marketing. This course is of paramount importance in today's internet-driven era, where businesses compete fiercely for online visibility.

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AboutThisCourse

With the ever-increasing demand for digital marketing professionals, this course offers a golden opportunity for learners to advance their careers. It provides in-depth knowledge of Search Engine Optimization (SEO) and Search Engine Marketing (SEM), the two critical pillars of digital marketing. Through this course, learners will master the art of optimizing websites to improve search engine rankings, driving organic traffic, and managing pay-per-click campaigns. They will also gain hands-on experience with industry-leading tools and platforms. By the end of this course, learners will be well-equipped to help businesses enhance their online presence, leading to increased leads, sales, and growth.

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CourseDetails

• Unit 1: Introduction to SEO & SEM
• Unit 2: Keyword Research and Analysis
• Unit 3: On-Page SEO Optimization Techniques
• Unit 4: Off-Page SEO Optimization Strategies
• Unit 5: Local SEO and Google My Business
• Unit 6: Technical SEO Fundamentals
• Unit 7: Introduction to SEM and Google Ads
• Unit 8: SEM Campaign Setup and Management
• Unit 9: Keyword Bidding Strategies in SEM
• Unit 10: SEO & SEM Analytics and Reporting

CareerPath

In the UK, the digital marketing landscape is booming, offering diverse career paths in SEO and SEM optimization. Our Global Certificate in SEO & SEM Optimization prepares you for these exciting opportunities with up-to-date skills that match job market trends. Let's explore three prominent roles: SEO Specialist, SEM Specialist, and SEO & SEM Manager. 1. SEO Specialist: As an SEO Specialist, you'll optimize websites to improve search engine rankings. With a 45% share in the industry, SEO specialists are in high demand. The average salary in the UK is £32,000, with opportunities to grow based on experience and expertise. 2. SEM Specialist: SEM Specialists focus on paid search advertising, utilizing platforms like Google Ads to drive traffic and conversions. They hold a 30% share in the industry. The UK offers an average salary of £35,000 for SEM specialists, with potential for growth in agencies and large corporations. 3. SEO & SEM Manager: As an SEO & SEM Manager, you'll oversee both organic and paid search strategies. Gaining 25% of the industry share, these professionals earn an average salary of £40,000 in the UK, with potential for six-figure earnings in senior roles. By earning a Global Certificate in SEO & SEM Optimization, you'll be well-positioned to excel in these dynamic and rewarding careers. Our comprehensive training program covers the latest SEO and SEM trends, equipping you with the skills to succeed in today's competitive digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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GLOBAL CERTIFICATE IN SEO & SEM OPTIMIZATION

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London School of International Business (LSIB)

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05 May 2025

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