Advanced Certificate in Mobile Advertising Measurement
-- ViewingNowThe Advanced Certificate in Mobile Advertising Measurement is a comprehensive course designed to equip learners with the latest skills in mobile advertising measurement. With the rapid growth of mobile devices, there is an increasing demand for professionals who can accurately measure and analyze the effectiveness of mobile advertising campaigns.
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• Advanced Mobile Advertising Metrics: Understanding and measuring key performance indicators (KPIs) in mobile advertising, including click-through rates (CTR), cost per click (CPC), cost per install (CPI), and return on ad spend (ROAS).
• Cross-Platform Mobile Advertising Measurement: Techniques for measuring and comparing the effectiveness of mobile ad campaigns across different platforms, such as iOS and Android.
• Advanced Mobile Attribution: In-depth study of attribution models, including last click, fractional, and algorithmic, and their application in mobile advertising measurement.
• Location-Based Mobile Advertising Measurement: Examination of the unique challenges and opportunities presented by location-based mobile advertising, including measuring foot traffic and in-store purchases.
• User Engagement and Retention Metrics in Mobile Advertising: Analysis of metrics related to user engagement and retention, such as session length, churn rate, and retention rate, and their impact on mobile ad campaign performance.
• Advanced Mobile Advertising Analytics: Utilization of advanced analytics techniques, such as predictive modeling and machine learning, to improve mobile advertising measurement and performance.
• Viewability and Fraud in Mobile Advertising Measurement: Understanding of the issues of viewability and fraud in mobile advertising, and strategies to mitigate their impact on measurement and performance.
Note: The above content is written in plain HTML code only, with no Markdown syntax or HTML anchor tags used. It is a list of 7 essential units for an Advanced Certificate in Mobile Advertising Measurement, with the primary keyword "Mobile Advertising Measurement" and relevant secondary keywords included.
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- ThreeFourHoursPerWeek
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