Certificate in SEO Copywriting and Link Building

Name: Certificate in SEO Copywriting and Link Building
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The Certificate in SEO Copywriting and Link Building is a comprehensive course that equips learners with the essential skills needed to excel in digital marketing. This program emphasizes the importance of search engine optimization (SEO) and link building to boost online visibility and drive web traffic.

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AboutThisCourse

In today's digital age, businesses increasingly rely on SEO experts to help them stand out in a crowded online marketplace. According to BuiltIn, the demand for SEO and SEM specialists will grow by 25% by 2026, making this a highly sought-after skillset. Throughout this course, learners will master the art of crafting compelling, SEO-friendly content, and strategies for building high-quality backlinks. These skills are critical for career advancement and are in high demand by top employers in various industries. By completing this certificate program, learners will gain a competitive edge in the job market and be well-positioned for success in the dynamic field of digital marketing.

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CourseDetails

• Introduction to SEO Copywriting: Understanding the basics of search engine optimization and how it applies to copywriting.
• Keyword Research: Identifying and implementing high-value keywords to improve search engine rankings.
• On-Page SEO Techniques: Optimizing individual webpages for search engines.
• Writing for Readers and Search Engines: Balancing the needs of human readers and search engine algorithms.
• Link Building Basics: Introduction to the principles and practices of link building.
• Creating Link-Worthy Content: Developing content that other websites will want to link to.
• Link Prospecting: Identifying potential sources for inbound links.
• Link Outreach: Strategies for contacting and collaborating with other websites for link building.
• Analyzing and Improving Link Building Efforts: Using analytics and best practices to refine and enhance link building strategies.

CareerPath

**Job Market Trends:** 25% of the chart represents the increasing demand for SEO copywriting and link building professionals in the UK. The rise of content marketing and digital media has led to more businesses seeking experts who can optimize their web content and build valuable links. **Salary Ranges:** 30% of the chart highlights the average salary ranges for SEO copywriting and link building specialists. In the UK, the average salary can range from £25,000 to £50,000 per year, depending on the individual's experience, skills, and the size of the company. **Skill Demand:** 45% of the chart emphasizes the high demand for specific skills in SEO copywriting and link building. These skills include keyword research, on-page optimization, link prospecting, and content creation, as well as proficiency in tools like Google Analytics, SEMrush, and Ahrefs.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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CERTIFICATE IN SEO COPYWRITING AND LINK BUILDING

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London School of International Business (LSIB)

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05 May 2025

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