Masterclass Certificate in YouTube Ads: Targeting with AI

Name: Masterclass Certificate in YouTube Ads: Targeting with AI
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The Masterclass Certificate in YouTube Ads: Targeting with AI is a valuable course for learners seeking to enhance their digital marketing skills. This certificate program focuses on the crucial aspect of YouTube advertising – targeting – and leverages the power of Artificial Intelligence to help you reach the right audience.

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AboutThisCourse

In an era where video content dominates digital platforms, understanding YouTube advertising is essential. According to Google, YouTube reaches more 18-49 year-olds than any cable network in the U.S. This demonstrates the immense industry demand for experts who can effectively create and target YouTube ads. This course equips learners with essential skills in YouTube ad targeting, AI-driven audience segmentation, and video ad creation. By the end of the program, learners will be able to develop and implement advanced YouTube ad strategies, thereby boosting their career advancement opportunities in the rapidly evolving digital marketing landscape.

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CourseDetails

• Unit 1: Introduction to YouTube Ads and AI Targeting
• Unit 2: Understanding the YouTube Advertising Ecosystem
• Unit 3: Setting Up Your YouTube Ads Account
• Unit 4: Creating Compelling YouTube Video Ads
• Unit 5: Primary Keyword - Implementing AI-Powered Audience Targeting
• Unit 6: Leveraging Custom Audiences and Lookalike Audiences
• Unit 7: Utilizing AI-Driven Placements and Bid Strategies
• Unit 8: Analyzing and Optimizing YouTube Ads Performance
• Unit 9: Secondary Keyword - Advanced AI Targeting Techniques
• Unit 10: Best Practices and Case Studies for YouTube Ads with AI Targeting

CareerPath

Roles in AI-driven YouTube ads are gaining traction in the UK job market. Here's a 3D pie chart showcasing the distribution of demand and trends for specific positions. 1. **Digital Marketing Specialist**: 35% of the market demand, focusing on overall digital marketing strategies. 2. **YouTube Ads Specialist**: 25% of the market demand, handling YouTube-specific ad campaigns and content. 3. **AI & Machine Learning Engineer**: 20% of the market demand, responsible for developing AI algorithms and enhancing ad targeting. 4. **Data Visualization Expert**: 15% of the market demand, creating engaging data-driven visuals and reports. 5. **Professional Career Path Advisor**: 5% of the market demand, providing guidance for individuals pursuing a career in AI-driven YouTube ads. The chart demonstrates the need for professionals to excel in these roles and adapt to the ever-changing landscape of AI-enhanced YouTube advertising.

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ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN YOUTUBE ADS: TARGETING WITH AI

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London School of International Business (LSIB)

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05 May 2025

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