Executive Development Programme in Customer-Focused Product Management

Name: Executive Development Programme in Customer-Focused Product Management
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The Executive Development Programme in Customer-Focused Product Management is a certificate course designed to equip learners with essential skills for career advancement in product management. This programme emphasizes the importance of understanding customer needs and integrating them into the product development process.

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AboutThisCourse

In today's fast-paced and competitive business environment, there is an increasing industry demand for product managers who can lead cross-functional teams, make data-driven decisions, and deliver customer-focused solutions. This course provides learners with the latest tools, techniques, and frameworks to excel in product management and drive business growth. Through a combination of interactive lectures, real-world case studies, and hands-on exercises, learners will develop a deep understanding of the end-to-end product development process, from ideation to launch and beyond. They will also learn how to apply design thinking, agile methodologies, and customer feedback loops to create innovative products that meet and exceed customer expectations. By completing this programme, learners will be able to demonstrate their expertise in customer-focused product management, increase their value to employers, and advance their careers in this exciting and rewarding field.

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CourseDetails

• Product Strategy: Understanding the market, competition, and customer needs to define a clear and differentiated product vision and strategy.
• Customer Research: Identifying and understanding target customers, their pain points, and needs through various research methods.
• Product Planning and Roadmapping: Defining and prioritizing product features and capabilities, creating a product roadmap, and managing stakeholder expectations.
• User Experience (UX) Design: Designing user-centric products with a focus on usability, accessibility, and delight.
• Product Development: Managing the product development lifecycle, including Agile methodologies, sprint planning, and backlog management.
• Product Marketing: Developing and executing go-to-market strategies, positioning, messaging, and campaigns for successful product launches.
• Data-Driven Decision Making: Using data analytics and metrics to measure product performance, inform product decisions, and optimize customer experiences.
• Collaboration and Communication: Effective collaboration with cross-functional teams, stakeholders, and customers to ensure alignment and success.
• Leadership and Career Development: Building leadership skills, emotional intelligence, and career growth opportunities in product management.

Note: These units are not ranked in any particular order and are all essential for a comprehensive Executive Development Programme in Customer-Focused Product Management. The aim is to create a holistic learning experience that prepares participants for success in the ever-evolving world of product management.

CareerPath

The **Executive Development Programme in Customer-Focused Product Management** is a comprehensive course designed to equip professionals with the necessary skills to thrive in the ever-evolving UK job market. This section features a 3D pie chart that highlights three primary roles related to this field, displaying their relevance in terms of job market trends. 1. **Product Manager - Customer Focus**: With a 70% share, this role requires professionals to manage the entire product line life cycle, from conception to launch and beyond. They work closely with multiple teams to align product development with customer needs and market trends. 2. **Associate Product Manager**: Representing 20% of the market, Associate Product Managers support Product Managers in various tasks. They gain hands-on experience in product strategy, market research, and user experience. 3. **Product Analyst**: Making up 10% of the market, Product Analysts are responsible for analyzing user behavior, market trends, and competitive landscapes. They use data-driven insights to inform product strategy and decision-making. The Google Charts 3D pie chart emphasizes the significance of these roles in the UK's customer-focused product management sector. By participating in the Executive Development Programme, professionals can enhance their skills and increase their chances of success in this competitive field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN CUSTOMER-FOCUSED PRODUCT MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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