Professional Certificate in Marketing Analytics & SEO

Name: Professional Certificate in Marketing Analytics & SEO
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The Professional Certificate in Marketing Analytics & SEO is a career-transforming course that empowers learners with in-demand skills for the modern marketing landscape. This certificate program combines the power of data-driven decision making with search engine optimization techniques to enhance digital marketing performance and boost online visibility.

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AboutThisCourse

In this age where data has become the driving force behind successful marketing campaigns, this course is essential for professionals looking to advance their careers in marketing. It equips learners with the ability to interpret marketing data, identify trends, and make informed decisions that positively impact business growth. Furthermore, it dives deep into SEO best practices, enabling learners to optimize websites for search engines, drive organic traffic, and improve conversion rates. By the end of this course, learners will have developed a robust skill set that makes them highly attractive to employers in various industries.

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CourseDetails

• Unit 1: Introduction to Marketing Analytics
• Unit 2: Data Collection and Analysis for Marketing
• Unit 3: SEO Fundamentals and Keyword Research
• Unit 4: On-page and Off-page SEO Techniques
• Unit 5: SEO Analytics and Reporting
• Unit 6: Advanced SEO Strategies
• Unit 7: Social Media Analytics
• Unit 8: Content Marketing Analytics
• Unit 9: Marketing Attribution and ROI Analysis
• Unit 10: Digital Marketing Strategy and Planning

CareerPath

In the ever-evolving landscape of marketing, staying ahead of trends and mastering data-driven strategies is essential. In this section, we'll explore the professional landscape for Marketing Analytics and SEO in the UK, represented through an engaging Google Charts 3D Pie chart. Marketing Analytics and SEO professionals are in high demand, with various roles offering attractive salary ranges and opportunities for growth. The 3D Pie chart below provides insights into the job market trends for these roles, highlighting the percentage of professionals employed in each category. 1. **Marketing Analyst:** These professionals are responsible for analyzing consumer data and market trends to identify growth opportunities. With a 35% share in the market, they play a critical role in shaping marketing strategies for businesses across industries. 2. **SEO Specialist:** Focusing on optimizing websites and content for search engines, SEO specialists account for 30% of the market. Their expertise in enhancing online visibility and ranking is highly sought after in today's digital-first era. 3. **Data Scientist:** As organisations increasingly rely on data to make informed decisions, the need for skilled data scientists has grown. They hold 20% of the market, often leading data-driven projects and drawing meaningful insights from complex datasets. 4. **Digital Marketing Manager:** Heading digital marketing teams, these professionals are responsible for overseeing and implementing marketing campaigns across various channels. With a 15% share in the market, they ensure businesses connect effectively with their target audiences. This 3D Pie chart is responsive and adaptable to various screen sizes, making it easily accessible for users on different devices. By setting the width to 100% and the height to 400px, we ensure the chart scales smoothly and maintains its visual appeal.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN MARKETING ANALYTICS & SEO

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London School of International Business (LSIB)

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05 May 2025

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