Executive Development Programme in AI & Marketing: Leading Change

Name: Executive Development Programme in AI & Marketing: Leading Change
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The Executive Development Programme in AI & Marketing: Leading Change certificate course is a valuable opportunity for professionals seeking to stay ahead in today's data-driven world. This program bridges the gap between AI and marketing, equipping learners with the essential skills to lead change and drive growth in their organizations.

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AboutThisCourse

With the increasing demand for AI and marketing expertise, this course is crucial for career advancement. It provides a comprehensive understanding of AI technologies, machine learning, and data analytics, and how they can be applied to marketing strategies to improve customer engagement and business outcomes. Learners will gain hands-on experience with AI tools and techniques, develop data-driven decision-making skills, and learn how to lead and manage organizational change. By the end of the course, learners will have a competitive edge in the job market and be equipped to drive innovation and success in their careers.

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CourseDetails

• Introduction to AI & Marketing: Leading Change
• Understanding AI: Foundations, Types, and Applications
• Marketing in the AI Era: Data, Analytics, and Personalization
• AI Strategy: Building a Framework for Success
• Leading AI Transformation: Change Management and Organizational Adaptation
• AI Ethics: Risks, Benefits, and Responsibilities
• AI Innovation: Creativity, Problem-solving, and Growth
• AI Skills: Developing Talent for a Changing Landscape
• Measuring AI Success: Metrics and Analytics for Business Outcomes
• Case Studies: AI Implementations in Marketing

CareerPath

In the ever-evolving business landscape, AI and marketing have become crucial components of an effective and competitive growth strategy. Let's explore the roles driving this transformation: 1. **AI Specialist**: Harnessing the power of AI technologies, these professionals develop intelligent systems to optimize business processes and decision-making. 2. **Marketing Analytics Manager**: These experts analyze market trends, consumer behavior, and campaign performance to create data-driven marketing strategies. 3. **Business Intelligence Developer**: Focusing on data analysis and visualization, these professionals help organizations make informed business decisions based on historical and real-time data. 4. **Data Scientist**: Drawing insights from large datasets, data scientists enable organizations to identify trends and make predictions to improve overall performance. 5. **AI Ethics Manager**: Ensuring responsible AI development and implementation, these professionals address ethical concerns related to privacy, fairness, and transparency. With the increasing demand for AI and marketing expertise, enrolling in an Executive Development Programme can equip you with the skills necessary to lead change and drive success in this dynamic field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AI & MARKETING: LEADING CHANGE

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London School of International Business (LSIB)

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05 May 2025

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