Advanced Certificate in YouTube Ads Targeting and Measurement

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The Advanced Certificate in YouTube Ads Targeting and Measurement is a comprehensive course designed to help learners master advanced YouTube ad targeting strategies and measurement techniques. This certification is crucial in today's digital age, where video marketing is increasingly becoming a vital part of any organization's marketing strategy.

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AboutThisCourse

The course covers essential topics such as audience targeting, video ad formats, campaign management, and analytics. By completing this course, learners will be able to create and manage successful YouTube ad campaigns that drive results. This certification is highly valued in the industry and can help learners advance their careers in digital marketing. With the demand for YouTube ad targeting and measurement skills growing rapidly, this course is an excellent opportunity for learners to gain a competitive edge in the job market. By the end of the course, learners will have the skills and knowledge needed to create effective YouTube ad campaigns that deliver measurable results, making them an invaluable asset to any organization.

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• Advanced YouTube Ads Targeting: Understanding audience demographics, interests, and behaviors to optimize ad targeting and reach on the platform. • YouTube Ad Formats: Exploring and utilizing different ad formats such as skippable, non-skippable, bumper, and sponsored cards to maximize engagement and conversions. • Measuring YouTube Ad Success: Utilizing Google Analytics and YouTube Analytics to track and analyze key performance metrics such as views, clicks, and conversions. • Advanced Targeting Strategies: Leveraging custom affinity audiences, in-market audiences, and remarketing lists to reach specific and high-intent audiences. • Video Ad Sequencing: Creating and implementing sequential ad campaigns to tell a story and guide users through the sales funnel. • YouTube Ad Placement: Understanding and optimizing ad placement within YouTube and the Google Display Network to reach the right audiences at the right time. • Cross-Device Measurement: Tracking and analyzing user behavior across devices to understand the full customer journey and optimize targeting and measurement. • Advanced Analytics for YouTube Ads: Utilizing advanced analytics tools and techniques such as cohort analysis, funnel visualization, and attribution modeling to gain deeper insights into ad performance and user behavior.

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  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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ADVANCED CERTIFICATE IN YOUTUBE ADS TARGETING AND MEASUREMENT
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London School of International Business (LSIB)
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05 May 2025
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