Professional Certificate in Facebook Ads for E-commerce Optimization

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The Professional Certificate in Facebook Ads for E-commerce Optimization is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly growing field of e-commerce advertising. With the increasing importance of social media in marketing strategies, there is a high demand for professionals who can create and optimize Facebook ads that drive sales and revenue.

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AboutThisCourse

This course provides hands-on training on how to create high-performing Facebook ad campaigns, analyze their performance, and optimize them for maximum ROI. Learners will also gain a deep understanding of the Facebook Ads platform, including its features, tools, and best practices. By completing this course, learners will be able to demonstrate their expertise in Facebook Ads for e-commerce and position themselves for career advancement in this exciting field. According to LinkedIn, Facebook Ads is one of the top skills that employers are looking for in marketing professionals, making this course an essential investment in your career development. Whether you're an entrepreneur, marketer, or business owner, this course will provide you with the skills and knowledge needed to succeed in the world of e-commerce advertising.

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CourseDetails

• Facebook Ads Manager Basics: Creating a Facebook Ads Manager account, understanding the interface, and setting up the pixel.
• Audience Insights & Targeting: Utilizing Facebook's audience insights to identify and target ideal customers for e-commerce optimization.
• Creating High-Performing Ads: Designing compelling ad creatives, crafting effective ad copy, and selecting the right ad format.
• Facebook Ad Placement Strategy: Maximizing ROAS through strategic ad placement across Facebook, Instagram, Audience Network, and Messenger.
• Budgeting & Bid Strategies: Optimizing ad spend with daily budgets, lifetime budgets, and various bid strategies.
• Performance Monitoring & Reporting: Tracking key metrics, analyzing performance data, and creating custom reports for continuous improvement.
• Conversion Tracking & Attribution: Setting up conversion events, understanding attribution models, and measuring the impact of Facebook ads on e-commerce sales.
• Scaling & Automation Techniques: Expanding successful campaigns, implementing automated rules, and leveraging Facebook's dynamic ads.
• Retargeting & Lookalike Audiences: Re-engaging lost customers, creating lookalike audiences, and improving e-commerce performance.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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PROFESSIONAL CERTIFICATE IN FACEBOOK ADS FOR E-COMMERCE OPTIMIZATION
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London School of International Business (LSIB)
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05 May 2025
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