Certificate in Ad Analytics: Key Metrics

Name: Certificate in Ad Analytics: Key Metrics
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The Certificate in Ad Analytics: Key Metrics course is a powerful program designed to equip learners with essential skills in advertising analytics. This course is crucial in today's data-driven world, where understanding ad analytics is key to making informed business decisions.

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AboutThisCourse

With the ever-increasing demand for digital advertising, businesses are seeking professionals who can interpret and apply ad analytics data. This course provides learners with the knowledge and tools to measure the effectiveness of advertising campaigns, understand key metrics, and optimize ad spend. By the end of this course, learners will be able to demonstrate proficiency in advertising analytics, making them highly valuable in the job market. This course is an excellent opportunity for marketers, advertisers, and business analysts to advance their careers by gaining a deeper understanding of ad analytics.

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CourseDetails

• Understanding Ad Analytics
• Key Metrics in Ad Analytics
• Setting Up Ad Analytics Tools
• Analyzing Impressions and Reach
• Click-Through Rate (CTR) and Cost-Per-Click (CPC) Analysis
• Conversion Tracking and Analysis
• Return on Investment (ROI) and Cost Per Acquisition (CPA)
• Attribution Modeling in Ad Analytics
• Reporting and Visualization Techniques in Ad Analytics

CareerPath

The Certificate in Ad Analytics program provides a solid foundation in the key metrics of advertising analytics, preparing students for an array of in-demand roles in the UK job market. This 3D pie chart showcases the distribution of roles, emphasizing the versatility of this certification and its alignment with industry relevance. Roles and their corresponding percentages are represented in this visually appealing and engaging format, providing an accessible overview of the job market trends. The chart boasts a transparent background, ensuring that it seamlessly integrates with any webpage layout, and adapts to all screen sizes due to its width being set to 100%. The data highlights the demand for digital analysts (45%), ad operations specialists (25%), data scientists (15%), SEO specialists (10%), and PPC specialists (5%). This information allows current and prospective students, employers, and industry professionals to gauge the ever-evolving landscape of advertising analytics, making informed decisions about their career paths and educational goals.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN AD ANALYTICS: KEY METRICS

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London School of International Business (LSIB)

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05 May 2025

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