Global Certificate in Online Ad Campaign Analysis

Name: Global Certificate in Online Ad Campaign Analysis
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The Global Certificate in Online Ad Campaign Analysis is a comprehensive course designed to empower learners with the essential skills required to excel in digital marketing. This certificate course highlights the importance of data-driven decision-making in online ad campaigns, making it highly relevant for modern businesses.

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AboutThisCourse

With the ever-growing demand for digital marketing professionals, this course provides a launchpad for learners to advance their careers in this dynamic and exciting field.Through a combination of real-world examples, interactive activities, and expert instruction, learners will gain hands-on experience analyzing and optimizing online ad campaigns. Key topics covered include campaign setup, monitoring, and analysis, as well as essential tools and techniques for data interpretation and visualization. By the end of this course, learners will be well-equipped to deliver impactful results and drive growth in their organizations.

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CourseDetails

• Unit 1: Introduction to Online Ad Campaign Analysis
• Unit 2: Understanding Ad Campaign Metrics and KPIs
• Unit 3: Setting Up and Tracking Ad Campaigns with Google Analytics
• Unit 4: Analyzing Ad Campaign Performance Data
• Unit 5: Optimizing Display and Video Ad Campaigns
• Unit 6: Optimizing Search Ad Campaigns
• Unit 7: Utilizing A/B Testing for Ad Campaign Improvement
• Unit 8: Leveraging Remarketing and Retargeting Strategies
• Unit 9: Cross-Channel Ad Campaign Analysis
• Unit 10: Best Practices in Global Online Ad Campaign Analysis

CareerPath

The digital marketing landscape is rapidly changing, and so is the demand for various roles in the UK. With a Global Certificate in Online Ad Campaign Analysis, you can tap into this ever-evolving industry and acquire the necessary skills for a successful career. This section highlights the importance of data analysis in online advertising campaigns and visually represents job market trends using a 3D pie chart. 3D Pie Chart: Job Market Trends in the UK ---------------------------------------- The 3D pie chart below showcases the percentage distribution of various roles in the online ad campaign analysis field: - **Digital Marketing Specialist**: These professionals plan, execute, and optimize digital marketing strategies across various channels. They require a deep understanding of data analysis and the latest trends. - **SEO Specialist**: Specializing in search engine optimization, these experts analyze website data and optimize content for better search engine rankings and organic traffic. - **PPC Specialist**: Pay-per-click specialists manage and optimize paid advertising campaigns, focusing on keyword research, ad creation, and bid management. - **Social Media Manager**: These professionals oversee social media marketing initiatives, analyze social media data, and create engaging content to increase brand awareness. - **Data Analyst**: Data analysts gather and interpret complex data, making it easier for marketers to make data-driven decisions and optimize their campaigns. The chart is designed with a transparent background and no added background color, making it visually appealing and easy to integrate into any webpage. It's also fully responsive, adapting to different screen sizes seamlessly. Salary Ranges and Skill Demand ----------------------------- Aside from the job market trends, the Global Certificate in Online Ad Campaign Analysis can also help professionals secure well-paying jobs with high skill demand. For instance, digital marketing specialists in the UK earn an average salary of £35,000 per year, with the top earners making up to £50,000. Similarly, SEO specialists, PPC specialists, and data analysts can earn between £25,000 and £50,000 annually. Social media managers, on the other hand, earn between £20,000 and £40,000 per year. Moreover, the UK's digital economy is growing, creating a high demand for professionals skilled in online ad

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN ONLINE AD CAMPAIGN ANALYSIS

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London School of International Business (LSIB)

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05 May 2025

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