Professional Certificate in Email Marketing for Increased Customer Lifetime Value

Name: Professional Certificate in Email Marketing for Increased Customer Lifetime Value
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The Professional Certificate in Email Marketing for Increased Customer Lifetime Value course is a comprehensive program designed to equip learners with the essential skills required to excel in email marketing. This course is critical for professionals looking to enhance their digital marketing skillset and drive customer engagement.

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AboutThisCourse

With email marketing being a $6.5 billion industry and email campaigns generating an average ROI of $36 for every $1 spent, there is a high demand for professionals who can create effective email marketing strategies. This course covers email marketing automation, personalization, and optimization techniques to increase customer lifetime value. By completing this course, learners will gain an in-depth understanding of email marketing best practices and how to measure and optimize campaigns for success. These skills are highly sought after by employers and will equip learners with the tools they need for career advancement in digital marketing.

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CourseDetails

• Email List Building: Understanding the importance of building a quality email list, strategies for list growth, and best practices for list management.
• Email Design and Optimization: Creating visually appealing and effective email campaigns, with a focus on responsive design and mobile optimization.
• Segmentation and Personalization: Improving email engagement and conversions through advanced segmentation techniques and personalized content.
• Content Strategy for Email Marketing: Developing a content strategy that aligns with business goals, resonates with the target audience, and drives customer lifetime value.
• Email Automation and Workflows: Implementing automated email campaigns and workflows to nurture leads, convert prospects, and retain customers.
• Deliverability and Compliance: Ensuring email deliverability through proper list management, authentication, and compliance with email marketing regulations.
• Testing and Optimization: Testing and optimizing email campaigns to improve performance, with a focus on A/B testing and conversion rate optimization.
• Email Metrics and Analytics: Measuring and analyzing email marketing performance to inform data-driven decisions and drive continuous improvement.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN EMAIL MARKETING FOR INCREASED CUSTOMER LIFETIME VALUE

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London School of International Business (LSIB)

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05 May 2025

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