Global Certificate in YouTube Ads: Future-Ready Targeting

Name: Global Certificate in YouTube Ads: Future-Ready Targeting
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The Global Certificate in YouTube Ads: Future-Ready Targeting course empowers learners with essential skills for career advancement in digital marketing. This course focuses on mastering YouTube ads, a platform with vast potential for brand visibility and growth.

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AboutThisCourse

Learners will gain comprehensive knowledge of YouTube's ad formats, targeting options, and analytics. They will also develop skills in campaign planning, budgeting, and performance evaluation, ensuring future-ready abilities to leverage YouTube as a powerful marketing tool. In an era where video content dominates digital platforms, this course addresses the rising industry demand for experts in YouTube advertising. By equipping learners with in-depth understanding and hands-on experience, this course prepares them to seize opportunities in this rapidly evolving field. By the end of the course, learners will have the skills and confidence to create and manage effective YouTube ad campaigns, driving brand success in the digital age.

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CourseDetails

• Unit 1: Introduction to YouTube Ads: Understanding the Platform and its Ad Formats
• Unit 2: YouTube Audience Targeting: Demographics, Interests, and Remarketing
• Unit 3: YouTube Video Ad Campaign Setup: Step-by-Step Guide
• Unit 4: YouTube Ad Placement: Maximizing Visibility and Engagement
• Unit 5: YouTube Ad Metrics: Measuring Success and Optimizing Performance
• Unit 6: Creative Best Practices for YouTube Video Ads
• Unit 7: Future-Proofing Your YouTube Ad Strategy: Emerging Trends and Innovations
• Unit 8: Case Studies: Successful YouTube Ad Campaigns
• Unit 9: YouTube Advertising Policies and Guidelines: Staying Compliant
• Unit 10: Overcoming Challenges in YouTube Advertising: Troubleshooting and Optimization Techniques

CareerPath

In today's ever-evolving digital landscape, businesses are increasingly relying on YouTube ads to reach and engage their target audience. As a result, the demand for professionals with YouTube ads expertise has surged. This section will present a captivating 3D pie chart, featuring the average salary ranges for several industry-relevant roles. The data visualization below will provide insights into the job market trends and skill demand for the UK, enabling you to make well-informed career decisions or identify the ideal candidates for your team. 1. YouTube Ads Specialist: As a YouTube Ads Specialist, you'll mastermind impactful ad campaigns, optimizing engagement and ROI. With the burgeoning popularity of video content and YouTube's extensive reach, these professionals can expect a salary range between £35,000 and £45,000. 2. Digital Marketing Manager: A Digital Marketing Manager oversees various digital marketing channels, including YouTube ads, SEO, content marketing, and social media. Boasting a salary range between £40,000 and £55,000, these professionals are instrumental in driving growth and conversions. 3. SEO Specialist: An SEO Specialist optimizes websites to improve search engine rankings and visibility. With a salary range between £32,000 and £42,000, these professionals play a pivotal role in ensuring that a business's online presence is easily discovered. 4. Content Marketing Manager: A Content Marketing Manager develops and executes content strategies to engage and convert audiences. As demand for these professionals grows, they can anticipate a salary range between £42,000 and £58,000. 5. Social Media Manager: A Social Media Manager manages a brand's social media channels, engaging with the audience and promoting content. Expecting a salary between £38,000 and £48,000, these professionals play a crucial role in brand awareness and reputation management. The 3D pie chart below visually represents the aforementioned salary ranges to provide a holistic perspective on

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN YOUTUBE ADS: FUTURE-READY TARGETING

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London School of International Business (LSIB)

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05 May 2025

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