Global Certificate in SEO Copywriting and Digital PR

Name: Global Certificate in SEO Copywriting and Digital PR
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The Global Certificate in SEO Copywriting and Digital PR is a comprehensive course designed to equip learners with the essential skills needed to thrive in digital marketing. This course emphasizes the importance of search engine optimization (SEO) and public relations (PR) in today's online-centric world.

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AboutThisCourse

Learners will gain in-depth knowledge of creating engaging, SEO-optimized content that drives traffic, improves search engine rankings, and enhances brand visibility. With the ever-increasing demand for digital marketing professionals, this course offers a valuable opportunity for career advancement. It covers the latest industry trends, tools, and techniques, ensuring that learners stay ahead in the competitive digital landscape. By the end of the course, learners will have developed a strong portfolio, showcasing their SEO copywriting and Digital PR skills, making them highly attractive to potential employers.

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CourseDetails

• SEO Copywriting Fundamentals • Keyword Research & Analysis • On-Page Optimization Techniques • Writing Engaging & User-Friendly Content • Metadata Optimization • Link Building Strategies • Digital PR Basics • Online Reputation Management • Influencer Marketing • Measuring SEO Copywriting & Digital PR Success

CareerPath

In the ever-evolving digital landscape, SEO copywriting and Digital PR are two essential roles that help businesses thrive. Companies worldwide are increasingly searching for skilled professionals to strengthen their online presence and reach their target audience. Let's dive into these roles and understand their impact on the UK job market. Role distribution for the Global Certificate in SEO Copywriting and Digital PR highlights the significance of SEO copywriting, accounting for 60% of the roles, while Digital PR comprises the remaining 40%. This distribution demonstrates the growing emphasis on SEO-optimized content and proactive digital PR strategies. SEO copywriting focuses on creating engaging and informative content infused with relevant keywords, optimized for search engines while maintaining readability and user experience. These professionals play a crucial role in improving a website's search engine ranking and attracting organic traffic. Digital PR, on the other hand, involves managing a brand's online reputation, building relationships with influencers, and crafting data-driven PR campaigns. This role bridges the gap between traditional PR and digital marketing, helping businesses secure high-quality backlinks, enhance online visibility, and generate leads. With the increasing demand for these skills in the UK and globally, professionals with a Global Certificate in SEO Copywriting and Digital PR can expect competitive salary ranges. SEO copywriters typically earn between £25,000 and £40,000 per year, depending on experience and location. Meanwhile, Digital PR specialists can earn between £28,000 and £50,000 annually. In summary, the Global Certificate in SEO Copywriting and Digital PR prepares professionals for in-demand roles in the digital marketing landscape. By understanding the distribution of these roles, their respective responsibilities, and salary ranges, aspiring candidates can make informed decisions to advance their careers.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN SEO COPYWRITING AND DIGITAL PR

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London School of International Business (LSIB)

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05 May 2025

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