Masterclass Certificate in Retargeting Metrics & Analysis

Name: Masterclass Certificate in Retargeting Metrics & Analysis
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The Masterclass Certificate in Retargeting Metrics & Analysis is a comprehensive course designed to equip learners with essential skills in data-driven retargeting. This course comes at a time when businesses increasingly seek professionals who can help them tap into the 98% of website visitors who don’t convert during their first visit.

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AboutThisCourse

By merging marketing and data analysis, this course addresses the industry’s growing demand for experts capable of converting window shoppers into customers. Learners will dissect real-world campaigns, analyze performance metrics, and master the art of attribution modeling. The curriculum also covers essential retargeting platforms, including Google, Facebook, and email retargeting. Upon completion, learners will be able to devise data-informed retargeting strategies, optimize ad spend, and measure success using industry-standard metrics. These skills are not only crucial for digital marketing professionals but also applicable across various roles, making this course an excellent choice for career advancement in today’s data-driven world.

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CourseDetails

• Retargeting Metrics Overview
• Understanding Key Retargeting Terminology
• Setting Up Retargeting Metrics
• Analyzing Impressions and Clicks
• Evaluating Conversion Rates
• Calculating Return on Ad Spend (ROAS)
• Utilizing Attribution Models
• Interpreting Retargeting Data Trends
• Best Practices in Retargeting Metrics & Analysis

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In this section, we present a 3D pie chart that highlights the job market trends in the retargeting metrics and analysis field. The data provided showcases the percentage of available roles in various positions, including Digital Marketing Specialist, SEM Specialist, Data Analyst, CRM Analyst, and Marketing Analytics Manager. The chart features a transparent background and distinct colors for each slice to ensure proper visual representation and engagement. This interactive visualization will adapt to any screen size, making it easily accessible for users on different devices. The chart displays the most recent job market trends in the UK, offering valuable insights for professionals and enthusiasts interested in pursuing a career in this growing field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN RETARGETING METRICS & ANALYSIS

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London School of International Business (LSIB)

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05 May 2025

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