Executive Development Programme in Marketing for Social Good

Name: Executive Development Programme in Marketing for Social Good
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The Executive Development Programme in Marketing for Social Good certificate course is a career-advancing opportunity designed for professionals aiming to drive positive change through marketing. This programme emphasizes the importance of social responsibility and ethical marketing strategies in today's interconnected world.

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AboutThisCourse

With the rising demand for socially responsible marketing practices, this course equips learners with essential skills to meet industry expectations and contribute to societal well-being. The curriculum covers topics such as creating shared value, cause-related marketing, and social impact measurement, empowering learners to make informed, responsible decisions. By completing this course, learners will demonstrate their commitment to ethical marketing, setting themselves apart as forward-thinking professionals. The Executive Development Programme in Marketing for Social Good is a valuable investment in career growth, offering participants the tools and knowledge needed to thrive in socially responsible marketing roles.

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CourseDetails

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Marketing Strategy for Social Good
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Stakeholder Engagement in Social Marketing
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Branding and Identity in Social Enterprises
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Digital Marketing for Nonprofits
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Social Impact Measurement and Evaluation
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Fundraising and Resource Mobilization
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Corporate Social Responsibility and Partnerships
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Ethical Considerations in Social Marketing
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Scaling Social Impact through Marketing

CareerPath

The **Executive Development Programme in Marketing for Social Good** prepares professionals for various roles that contribute to positive social impact. This section features a 3D pie chart that highlights the distribution of roles and corresponding percentage of demand in the UK. 1. **Digital Marketing Specialist:** With a 30% share of the market, professionals in this role leverage digital platforms to increase brand awareness, engagement, and conversions for socially responsible businesses. 2. **Content Marketing Manager:** With a 25% share, these professionals develop and manage content strategies to engage audiences, build brand authority, and promote social good initiatives. 3. **Social Media Manager:** This role represents a 20% share in the market, managing social media channels to create positive interactions, build brand reputation, and amplify social impact. 4. **Marketing Analytics Manager:** Holding a 15% share, experts in this field utilise data-driven insights to optimise marketing campaigns and measure their social impact. 5. **SEO/SEM Specialist:** With a 10% share, these specialists optimise websites and paid advertising to ensure maximum visibility and reach for socially responsible causes. This visually appealing representation helps decode the complex landscape of marketing roles for social good, making it easier to understand and navigate.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING FOR SOCIAL GOOD

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London School of International Business (LSIB)

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05 May 2025

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