Executive Development Programme Next-Gen Twitter Marketing

Name: Executive Development Programme Next-Gen Twitter Marketing
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The Executive Development Programme: Next-Gen Twitter Marketing certificate course is a powerful learning opportunity for professionals seeking to harness the potential of Twitter for business growth and career advancement. This program focuses on the latest Twitter marketing strategies, data-driven insights, and innovative approaches to engage audiences, build brands, and drive results.

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AboutThisCourse

In an era where digital marketing skills are highly sought after, this course equips learners with essential skills for staying competitive in the ever-evolving industry landscape. By enrolling in this course, you will: Gain a deep understanding of Twitter's role in the digital marketing ecosystem Master advanced techniques for leveraging Twitter's unique features for maximum impact Learn how to measure and optimize your Twitter marketing campaigns' success Connect with a network of like-minded professionals, fostering growth and collaboration By completing this Executive Development Programme, you will position yourself as a forward-thinking marketing professional, ready to lead your organization into the future of Twitter marketing and beyond.

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CourseDetails

• Twitter Marketing Strategy: Developing a comprehensive and effective marketing strategy for Twitter, including target audience identification, goal setting, and content planning.
• Twitter Profile Optimization: Enhancing executive presence on Twitter through optimized profiles, including bio, header image, and pinned tweets.
• Twitter Content Creation: Creating engaging and relevant content for the target audience, including text, images, videos, and polls.
• Twitter Analytics: Utilizing Twitter's built-in analytics tools to measure performance, track engagement, and adjust strategy accordingly.
• Twitter Advertising: Leveraging Twitter's advertising platform to reach a larger audience, increase brand awareness, and drive website traffic.
• Twitter Automation: Implementing automation tools to streamline workflows, save time, and increase efficiency.
• Twitter Crisis Management: Preparing for and managing crises on Twitter, including monitoring for potential issues, responding to negative feedback, and learning from mistakes.
• Twitter Influencer Marketing: Identifying and collaborating with relevant influencers to expand reach, build credibility, and drive engagement.
• Twitter Customer Service: Utilizing Twitter as a customer service channel, including monitoring for mentions, responding to inquiries, and resolving issues.

CareerPath

In the ever-evolving landscape of digital marketing, Twitter has emerged as a pivotal platform for businesses to connect with their target audience. As a result, the demand for professionals specializing in Twitter marketing has surged. This section showcases an Executive Development Programme aimed at nurturing the next generation of Twitter marketing experts. The 3D pie chart above illustrates the diverse roles that fall under the Twitter marketing umbrella. Let's delve deeper into these roles, their industry relevance, and the skills required to excel in each. 1. **Social Media Manager**: As a social media manager, you'll be responsible for developing and executing comprehensive social media strategies, with a strong emphasis on Twitter. Crucial skills include content creation, community management, and analytics. The average salary in the UK ranges from £25,000 to £40,000. 2. **Content Marketing Specialist**: Content marketing specialists focus on creating engaging and informative content to attract and retain a clearly defined audience. Key skills include copywriting, SEO, and content curation. The salary range for this role in the UK is between £25,000 and £45,000. 3. **Paid Advertising Specialist**: Paid advertising specialists manage paid campaigns on social media platforms, including Twitter. Essential skills include campaign planning, budget management, and data analysis. The average salary in the UK is around £28,000 to £45,000. 4. **SEO Specialist**: SEO specialists optimize websites and content to improve search engine rankings. Core skills include keyword research, on-page optimization, and link building. In the UK, the salary for this role ranges from £22,000 to £50,000. 5. **Data Analyst**: Data analysts interpret complex data sets to drive informed decision-making. Key skills include statistical analysis, data visualization, and SQL. In the UK, the average salary for a data analyst ranges from £25,000 to £50,000. 6. **Visual Designer**: Visual designers create visually appealing and on-brand designs for social media platforms, including Twitter. Crucial skills include graphic design, branding, and typography. In the UK, the salary for this role ranges from £20,000 to £45,000. 7. **Email Marketing Specialist**: Email marketing specialists develop and execute email campaigns to engage with and retain customers. Essential skills include

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME NEXT-GEN TWITTER MARKETING

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London School of International Business (LSIB)

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05 May 2025

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