Advanced Certificate in Strategic PR for Social Impact

Name: Advanced Certificate in Strategic PR for Social Impact
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The Advanced Certificate in Strategic PR for Social Impact is a comprehensive course designed to empower PR professionals with the skills needed to drive social change. This certification is crucial in today's industry, where organizations are increasingly expected to demonstrate their commitment to social responsibility.

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AboutThisCourse

The course equips learners with the ability to develop and implement effective PR strategies that align with their organization's social impact goals. It covers essential topics such as crisis communication, stakeholder engagement, and digital PR. By the end of the course, learners will have gained a deep understanding of how to leverage PR for social impact, enhancing their career prospects and value in the job market. In an era where consumers are more socially conscious than ever, this course is not just beneficial, but necessary for PR professionals seeking to stay relevant and make a meaningful impact in their careers.

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CourseDetails

• Advanced Crisis Communications: This unit will cover how to develop and implement effective crisis communication strategies that minimize negative impact and maintain brand reputation.
• Social Impact Measurement: This unit will focus on evaluating and measuring the social impact of PR campaigns, including setting KPIs, data analysis, and reporting.
• Stakeholder Engagement: This unit will explore effective strategies for engaging key stakeholders, including community relations, public affairs, and government relations.
• Digital PR and Social Media: This unit will cover the latest trends and best practices in digital PR and social media, including content marketing, influencer outreach, and social listening.
• Corporate Social Responsibility (CSR) and Sustainability: This unit will examine the role of PR in promoting CSR and sustainability initiatives, including creating CSR reports and managing corporate reputation.
• Reputation Management: This unit will delve into the strategies and tactics for managing and protecting a company's reputation, including crisis prevention, issues management, and media relations.
• Strategic Storytelling: This unit will focus on crafting compelling stories that resonate with target audiences and advance social impact goals.
• Ethics and Professional Standards: This unit will explore the ethical considerations and professional standards in PR, including transparency, accountability, and social responsibility.
• Global PR and Cultural Competency: This unit will examine the challenges and opportunities of global PR, including cross-cultural communication, localization, and cultural competency.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN STRATEGIC PR FOR SOCIAL IMPACT

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London School of International Business (LSIB)

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05 May 2025

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