Professional Certificate Twitter Marketing: Building a Following

Name: Professional Certificate Twitter Marketing: Building a Following
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The Professional Certificate Twitter Marketing: Building a Following course is essential for individuals seeking to advance their careers in digital marketing. This course focuses on building a strong Twitter presence, a critical skill given the platform's 330 million active users and its influence on brand perception, lead generation, and customer engagement.

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AboutThisCourse

In this course, learners will gain practical skills in creating compelling Twitter content, analyzing performance metrics, and managing crises. They will also learn how to build a targeted following, which is crucial for expanding brand reach and influence. These skills are in high demand, with 86% of marketers using Twitter for business, and 92% of them tweeting multiple times a day. By the end of this course, learners will have a comprehensive understanding of Twitter marketing and the skills to implement effective strategies. This will not only enhance their career prospects but also contribute to the success of their organizations.

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CourseDetails

• Understanding Twitter Marketing Basics
• Setting Up a Professional Twitter Profile
• Crafting Compelling Tweets
• Building an Engaged Twitter Following
• Analyzing Twitter Analytics for Growth
• Utilizing Twitter Ads for Follower Growth
• Best Practices for Twitter Hashtags
• Twitter Networking and Influencer Engagement
• Creating and Implementing a Twitter Content Strategy

CareerPath

In the UK Twitter marketing job market, several roles are in high demand, with different salary ranges and skillsets. This 3D pie chart offers a visual representation of the distribution of these roles to help you better understand the industry landscape. The 'Social Media Manager' role takes up the largest portion of the market, accounting for 35% of the demand. These professionals are responsible for creating and maintaining a positive company image on social media platforms, engaging with the audience, and managing social media campaigns. 'Digital Marketing Specialist' and 'Content Creator' roles each represent 30% and 20% of the market, respectively. Digital Marketing Specialists focus on developing and executing multi-channel marketing strategies, while Content Creators are responsible for producing engaging content for various formats and platforms. Lastly, 'Paid Advertising Specialist' roles account for 15% of the market. These professionals specialize in managing and optimizing paid advertising campaigns, including those on Twitter, to increase brand visibility and drive conversions.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE TWITTER MARKETING: BUILDING A FOLLOWING

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London School of International Business (LSIB)

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05 May 2025

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