Certificate in Understanding Online Ad Metrics

Name: Certificate in Understanding Online Ad Metrics
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Certificate in Understanding Online Ad Metrics: This course is essential for professionals seeking to measure and optimize their online advertising efforts. With the ever-growing importance of digital marketing, the demand for experts who can analyze and interpret ad metrics has never been higher.

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AboutThisCourse

This course equips learners with skills in tracking and understanding key performance indicators (KPIs), enabling them to make data-driven decisions to improve campaigns and maximize ROI. The course covers essential topics such as click-through rates, conversion rates, cost-per-click, and return on ad spend. Learners will also gain hands-on experience in using popular ad analytics tools. By the end of the course, learners will have a solid understanding of online ad metrics, enabling them to advance their careers in digital marketing, advertising, or analytics.

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CourseDetails

• Understanding Ad Metrics
• Impressions and Reach
• Click-Through Rate (CTR)
• Cost Per Click (CPC) and Pay-Per-Click (PPC)
• Cost Per Thousand Impressions (CPM)
• Conversion Rate and Cost Per Conversion
• Return on Ad Spend (ROAS)
• Attribution Models in Online Advertising
• Analyzing and Interpreting Ad Metrics
• Optimizing Ad Performance with Metrics

CareerPath

In the ever-evolving digital landscape, the demand for professionals with a solid understanding of online ad metrics remains high in the UK. This 3D pie chart illustrates the current job market trends for roles that require expertise in online ad metrics. 1. **Digital Marketing Specialist**: With a 45% share of the market, digital marketing specialists are in high demand as they play a crucial role in managing online advertising campaigns, SEO, and social media strategies. 2. **Online Advertising Analyst**: Accounting for 30% of the job market, online advertising analysts analyze and interpret ad data to optimize campaign performance and boost return on investment. 3. **PPC & Display Expert**: These professionals manage pay-per-click (PPC) campaigns and display advertising, representing 15% of the job market, focusing on driving targeted traffic and conversions. 4. **Social Media Advertising Manager**: With a 10% market share, social media advertising managers develop and implement advertising strategies across various platforms, such as Facebook, Instagram, LinkedIn, and Twitter. These roles, driven by the growth of digital marketing and online ad metrics, offer competitive salary ranges and opportunities for career advancement in various industries. By obtaining a Certificate in Understanding Online Ad Metrics, professionals can acquire the necessary skills to excel in these positions and stay relevant in the dynamic UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN UNDERSTANDING ONLINE AD METRICS

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London School of International Business (LSIB)

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05 May 2025

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