Global Certificate in Ad Data for Decisions

Name: Global Certificate in Ad Data for Decisions
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The Global Certificate in Ad Data for Decisions is a comprehensive course designed to meet the growing industry demand for professionals who can leverage ad data for informed decision-making. This certification equips learners with essential skills in data analysis, attribution modeling, and advanced segmentation techniques.

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AboutThisCourse

It is important for professionals in digital marketing, media, and advertising who want to drive better campaign performance, improve customer engagement, and advance their careers. By the end of this course, learners will be able to collect, analyze, and interpret ad data to make informed business decisions, optimize ad campaigns, and improve marketing strategies. They will also gain a deep understanding of the latest industry trends, best practices, and tools for data-driven marketing. With this certification, learners will stand out in a competitive job market, demonstrating their expertise in ad data analysis and their commitment to staying up-to-date with the latest industry developments.

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CourseDetails

• Global Ad Data Overview
• Understanding Ad Metrics
• Cross-Channel Ad Data Analysis
• Audience Segmentation and Targeting
• Ad Campaign Performance Optimization
• Geo-Targeting and Localization Strategies
• Ad Fraud Detection and Prevention
• Multi-Platform Ad Data Integration
• Utilizing AI and Machine Learning in Ad Data
• Global Regulations and Compliance in Ad Data

CareerPath

The **Global Certificate in Ad Data** program prepares professionals for a variety of exciting roles in the data-driven advertising industry. The following 3D pie chart showcases the distribution of opportunities in the UK market for positions relevant to this certificate, such as: - Digital Analyst: Professionals in this role are responsible for interpreting and reporting data related to websites and apps. Digital Analysts use their skills to drive business growth and improve user experience. - Ad Operations Specialist: These professionals manage the technical aspects of digital advertising campaigns. This includes campaign setup, monitoring, and optimization. - Data Scientist: Data Scientists use statistical models and machine learning algorithms to extract insights from large datasets. In the context of ad data, Data Scientists help organizations understand customer behavior and campaign effectiveness. - SEO Specialist: Search Engine Optimization (SEO) Specialists optimize website content and code to improve search engine rankings. This role is crucial for organizations looking to maximize their online visibility and reach. - PPC Specialist: Pay-Per-Click (PPC) Specialists manage and optimize sponsored listings on search engines and social media platforms. PPC Specialists are responsible for driving targeted traffic to websites and improving return on investment.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD DATA FOR DECISIONS

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London School of International Business (LSIB)

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05 May 2025

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