Certificate in Marketing Campaign Tracking Essentials

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The Certificate in Marketing Campaign Tracking Essentials is a comprehensive course designed to equip learners with the essential skills required to effectively track and analyze marketing campaigns. In today's data-driven world, the ability to measure and optimize marketing efforts is critical for career advancement in any marketing role.

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AboutThisCourse

This course covers the latest industry tools and techniques, providing learners with a solid understanding of marketing metrics, attribution modeling, and campaign analysis. By mastering these skills, learners will be able to make data-informed decisions, optimize marketing budgets, and demonstrate the ROI of their campaigns. With a focus on practical application, this course is highly relevant to the current industry demand for marketing professionals who can effectively track and analyze campaign performance. By completing this course, learners will not only gain a valuable certification but also develop the skills necessary to drive success in their marketing careers.

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CourseDetails

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• Marketing Campaign Tracking Essentials:
• Understanding Marketing Metrics: CTR, CPC, and Conversion Rates
• Google Analytics for Marketing Campaign Tracking
• UTM Parameters and Their Importance in Campaign Tracking
• Setting Up and Monitoring Marketing Campaigns in Google Analytics
• Analyzing Marketing Campaign Performance and Making Data-Driven Decisions
• Integrating Google Analytics with Email Marketing and Social Media Platforms
• Google Tag Manager for Marketing Campaign Tracking
• Best Practices for Marketing Campaign Tracking and Reporting

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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CERTIFICATE IN MARKETING CAMPAIGN TRACKING ESSENTIALS
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London School of International Business (LSIB)
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05 May 2025
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