Global Certificate in Smart SEO for Ad Campaigns

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The Global Certificate in Smart SEO for Ad Campaigns is a comprehensive course designed to empower learners with essential SEO skills for successful ad campaigns. In an era where digital marketing reigns supreme, this course's importance cannot be overstated.

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AboutThisCourse

With the global digital ad spend projected to reach $517 billion by 2023, there's an increasing demand for professionals who can optimize SEO for ad campaigns. This course equips learners with these in-demand skills. Throughout the course, learners will gain knowledge in keyword research, on-page and off-page optimization, and technical SEO. They will also learn how to measure and analyze the effectiveness of their SEO strategies. These skills are crucial for career advancement in digital marketing, content creation, and SEO specializations. By the end of the course, learners will have a solid understanding of how to use SEO to maximize ad campaign performance, making them valuable assets in any digital marketing team.

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CourseDetails

• Keyword Research: Understanding the importance of keyword research in SEO, various keyword research tools, and techniques to identify high-value keywords.
• On-page Optimization: Creating SEO-friendly content, optimizing meta tags, URL structure, and internal linking for improved search engine rankings.
• Technical SEO: Improving website speed, mobile-friendliness, XML sitemaps, structured data, and other technical aspects to enhance search engine visibility.
• Link Building: Strategies for building high-quality backlinks, including guest blogging, content marketing, and outreach campaigns.
• Local SEO: Optimizing for local search results, including Google My Business, local citations, and online reviews.
• Analytics and Reporting: Utilizing Google Analytics, Search Console, and other tools to measure and analyze the performance of SEO campaigns.
• SEO for Ad Campaigns: Integrating SEO strategies in ad campaigns for better targeting, higher click-through rates, and improved ROI.
• Mobile SEO: Optimizing for mobile devices, including AMP, responsive design, and mobile-first indexing.
• Video SEO: Strategies for optimizing video content for search engines, including YouTube SEO, video schema markup, and video transcription.

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  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN SMART SEO FOR AD CAMPAIGNS
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London School of International Business (LSIB)
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05 May 2025
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