Global Certificate in Email Marketing: Visual Storytelling and Brand Building

Name: Global Certificate in Email Marketing: Visual Storytelling and Brand Building
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The Global Certificate in Email Marketing: Visual Storytelling and Brand Building is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This course emphasizes the importance of visual storytelling and brand building in email marketing campaigns, which are crucial in today's digital age.

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AboutThisCourse

With the increasing demand for digital marketing professionals, this course provides learners with the knowledge and skills needed to create effective email marketing campaigns that drive engagement, build brand awareness, and generate revenue. The course covers various topics, including email design, visual storytelling, brand building, and campaign analysis, among others. By the end of the course, learners will have a solid understanding of email marketing best practices, visual design principles, and brand building strategies, making them valuable assets in any organization. This course is an excellent opportunity for anyone looking to advance their career in digital marketing or improve their email marketing skills.

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CourseDetails

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Unit 1: Introduction to Email Marketing & Visual Storytelling
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Unit 2: Building a Strong Brand Foundation
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Unit 3: Crafting Engaging Subject Lines & Preview Text
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Unit 4: Designing Compelling Email Templates
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Unit 5: Utilizing Images & Graphics Effectively
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Unit 6: Balancing Text & Visual Content
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Unit 7: Personalization & Segmentation in Email Marketing
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Unit 8: Measuring & Analyzing Email Marketing Performance
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Unit 9: Adapting to Email Marketing Trends & Best Practices
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Unit 10: Building a Cohesive Visual Storytelling Strategy

CareerPath

As a professional career path, email marketing is a rapidly growing field in the UK. This 3D pie chart showcases the distribution of various roles in this industry, highlighting the demand for professionals with email marketing skills. Email Marketing Specialist roles take up the largest portion of the market, accounting for 45% of available positions. These individuals are responsible for creating and executing email campaigns, managing email lists, and analyzing campaign performance. Email Marketing Manager positions follow closely behind, making up 30% of the job market. Managers oversee the work of specialists, coordinate with other marketing teams, and develop high-level email marketing strategies. Email Marketing Coordinator roles represent 15% of the market, focusing on administrative tasks, project management, and cross-departmental collaboration. Lastly, Email Marketing Analyst positions account for 10% of the industry. Analysts analyze campaign data, track marketing trends, and provide valuable insights to help improve email marketing strategies. With these statistics in mind, pursuing a Global Certificate in Email Marketing: Visual Storytelling and Brand Building can open up a wide range of opportunities in this growing field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN EMAIL MARKETING: VISUAL STORYTELLING AND BRAND BUILDING

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London School of International Business (LSIB)

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05 May 2025

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