Masterclass Certificate in Ad Metrics: Actionable Strategies

Name: Masterclass Certificate in Ad Metrics: Actionable Strategies
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The Masterclass Certificate in Ad Metrics: Actionable Strategies is a comprehensive course designed to empower learners with critical skills in advertising analytics. This program is essential in today's data-driven world, where marketers are increasingly required to demonstrate the ROI of their campaigns.

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AboutThisCourse

The course covers key areas such as data analysis, attribution modeling, and cross-channel tracking. These skills are in high demand across industries, making this course a valuable investment for any marketing professional. By the end of the course, learners will be able to make informed, data-driven decisions that drive business growth. Upon completion, learners will receive a Masterclass Certificate, a tangible demonstration of their expertise in ad metrics. This certification can be a powerful tool for career advancement, showcasing a commitment to continuous learning and a deep understanding of advertising analytics.

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CourseDetails

• Understanding Ad Metrics
• Key Ad Metrics: Impressions, Clicks, and Conversions
• Calculating and Analyzing Click-Through Rates (CTR)
• Cost Per Click (CPC) and Cost Per Mille (CPM)
• Conversion Rate Optimization (CRO) and its Importance
• Attribution Models: Last Click, First Click, and Linear
• Multi-Channel Funnels and Cross-Device Tracking
• Advanced Ad Metrics: Lifetime Value (LTV) and Return on Ad Spend (ROAS)
• Leveraging Ad Metrics for Data-Driven Decision Making
• Actionable Strategies for Ad Metrics Mastery

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN AD METRICS: ACTIONABLE STRATEGIES

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London School of International Business (LSIB)

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05 May 2025

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