Executive Development Programme in Social Media for Public Relations

Name: Executive Development Programme in Social Media for Public Relations
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The Executive Development Programme in Social Media for Public Relations is a certificate course designed to empower professionals with the latest social media strategies and techniques for effective PR. In today's digital age, this course is of paramount importance as businesses increasingly rely on social media for brand management, reputation enhancement, and customer engagement.

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AboutThisCourse

This programme is specifically crafted to meet the growing industry demand for PR practitioners who can leverage social media to drive business results. It equips learners with essential skills including social media content creation, crisis management, analytics, and influencer marketing. By the end of the course, learners will be able to create and implement impactful social media campaigns that align with business objectives, thereby accelerating their career progression in the competitive PR industry.

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CourseDetails

• Social Media Fundamentals
• Public Relations and Social Media Strategy
• Social Media Listening and Monitoring
• Content Creation and Curation for Social Media
• Social Media Analytics and Reporting
• Paid Social Media Advertising
• Social Media Crisis Management
• Social Media Policies and Guidelines
• Social Media for Brand Advocacy and Employee Engagement

CareerPath

The **Executive Development Programme in Social Media for Public Relations** focuses on developing professionals with a deep understanding of the latest trends and technologies in social media. The UK job market is rapidly evolving, with increased demand for experts in social media PR. Social Media Strategy: PR professionals need to be proficient in creating and implementing effective social media strategies to help organizations achieve their objectives and reach a wider audience. Content Creation: Engaging content is crucial for success in social media. Professionals must be able to create captivating and shareable content that resonates with the target audience. Crisis Management: In the digital age, companies face a higher risk of PR crises. Therefore, professionals must learn how to manage and mitigate potential crises on social media platforms. Data Analysis: Data-driven decision-making is vital for PR success. Professionals must be able to analyze social media data to measure performance, track trends, and gather insights. SEO & SEM: Professionals should have a solid understanding of search engine optimization (SEO) and search engine marketing (SEM) principles to maximize online visibility and reach.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SOCIAL MEDIA FOR PUBLIC RELATIONS

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London School of International Business (LSIB)

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05 May 2025

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