Executive Development Programme in Transformative PR

Name: Executive Development Programme in Transformative PR
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The Executive Development Programme in Transformative PR is a certificate course designed to empower communications professionals with the skills to navigate the rapidly changing PR landscape. This program emphasizes the importance of strategic storytelling, digital communication, and data-driven decision-making in PR.

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AboutThisCourse

It is increasingly relevant in today's data-driven world, where PR professionals are expected to demonstrate ROI and business impact. The course equips learners with essential skills for career advancement, including crisis communication, media relations, and internal communications. It also covers emerging trends such as AI and machine learning in PR. By the end of the course, learners will have a deep understanding of PR's strategic role in business and be prepared to lead transformative PR initiatives. With a focus on practical skills and real-world application, this program is in high demand in the industry. It is ideal for PR professionals looking to advance their careers, as well as marketing, communications, and HR professionals who want to develop their PR skills.

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CourseDetails

• Transformative PR Strategies
• Digital PR and Social Media Management
• Crisis Communication and Issue Management
• Data-Driven PR: Measurement and Analytics
• Stakeholder Engagement and Relationship Building
• Corporate Social Responsibility and Sustainability
• Media Training and Spokesperson Skills
• Integrated Marketing Communications
• Ethical Considerations in Public Relations

CareerPath

The Executive Development Programme in Transformative PR is designed to equip PR professionals with the latest industry trends and skills. The above 3D pie chart provides a visual representation of the job market demand for various PR roles in the UK. Roles such as Public Relations Director and Corporate Communications Director hold significant weight, accounting for 15% and 12% of the market demand, respectively. PR Consultants, both senior/specialised and junior/generalist, make up 45% of the demand. In-House PR Managers account for the remaining 30%. By focusing on the development of skills and knowledge relevant to these roles, the Executive Development Programme in Transformative PR can ensure that its participants are well-prepared to succeed in the ever-evolving PR landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN TRANSFORMATIVE PR

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London School of International Business (LSIB)

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05 May 2025

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